1)
If in a customer review, for each one there is a set of factor such as:
Average rating,
pictures,
number of the customer reviews,
user comments,
comparisions of the other brands or models
function comment
Usually look at the functions comments + comparisions. Pictures are most.
2) Why is this factor influence you the most?
No use/ not suitable, dont buy ar. No pic.. why I go to website
3) If more than 20 reviews for the product, would you read all?
if no, how would you pick to read?
sort by good/bad/most useful or just the first top 5 to 10?
Read all. Usually weigh the long one. I think I wont continue after 30 comments.
4) Does a famous or highly active reviewer draw you attention or make you trust more than other reviewer?
No.
5) other comment?
be more attractive if I can find the sample pics/ clip of the products.