1)
If in a customer review, for each one there is a set of factor such as:
pictures
2) Why is this factor influence you the most?
eye-catching and the image would be more real.
3) If more than 20 reviews for the product, would you read all?
no.
if no, how would you pick to read?
just the first top 5 to 10?
4) Does a famous or highly active reviewer draw you attention or make you trust more than other reviewer?
yes.
5) other comment?
nil.