1)
If in a customer review, for each one there is a set of factor such as:
Average rating,
pictures,
title of the reviews,
number of the customer reviews,
user comments,
or others...
which piece of information would influrence you the most when picking one to purchase?
1/ preference on specific brand name and manufacturer
2) Why is this factor influence you the most?
2/ target on brand made by that manufacturer and reference to newspaper / media's introduction in related to their products and friends introdution.
3) If more than 20 reviews for the product, would you read all?
if no, how would you pick to read?
sort by good/bad/most useful or just the first top 5 to 10?
3/ resd all with short time and pay more attention on the price offered and brief function of the model .
4) Does a famous or highly active reviewer draw you attention or make you trust more than other reviewer?
4/ basically.
5) other comment?
5/ select the shop for that model on sale with the most valuable price and good credit standing.
